Created: 2017
With: Adobe Photoshop
Purpose: Promotional graphics for CBS Austin’s sweeps period (used on TV and online)
Behind The Design: The Creative Services Director at CBS Austin came to me with a new contest the station was about to run. After giving me the copy, the only other direction was to make it grab viewers’ attention. This was the first time I had been given a project like this, so to start I did the thing I was most skilled at–photography.
I photographed the news anchors so that I could use them in the graphic. From there, I chose a lighter blue background for a couple of reasons. 1. This graphic was going to be used for the morning newscast, and the color blue creates a feeling of safeness and relaxation. 2. The color also complimented the photo of the news anchors. The pop of red was taken from a sample color of the news anchor’s dress to bring the design together.
After I created the initial “Groceries Gas Giveaway” graphic, I then started to build all of the other graphics to adhere to the advertising space sizes. This campaign ran for about 2 weeks.